In 2024, proficiency in Business English is no longer a professional plus, it’s a career must! Whether closing international deals, presenting to diverse audiences, or just chatting with colleagues over coffee, effective communication in English is expected. But where did this Business English history begin?
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This blog explores the history of Business English and Business English courses, tracing their journey from inception to their current role in empowering modern professionals, from interns to CEOs.
Estimated reading time: 9 minutes
Before the rise of Business English as a distinct discipline, language learning was primarily academic in nature. English was usually taught through the study of classic literature, grammar drills, and translation exercises. Access to language education was highly stratified into:
The transition from the academic, book-centric model to practical Business English training marked a democratization of language learning. As commerce expanded, so did the recognition that language proficiency was essential for broader economic participation.
Business English courses began emerging in the late 19th and early 20th centuries, coinciding with the rise of global trade. As Britain and the United States dominated commerce, the demand for non-native speakers to acquire basic English communication skills surged.
Historically, the Dutch have been quite proficient in English. Their maritime and trade traditions necessitated communication with other nations, particularly England. During the Dutch Golden Age (17th century), the Netherlands was a hub of international commerce and diplomacy, and therefore, fertile ground for multilingualism.
It follows, then, that the Dutch education system has long emphasized foreign languages, including English, as a critical skill for global engagement. The close linguistic relationship between Dutch and English, both Germanic languages, also makes learning English easier for Dutch speakers. In modern times, the role of English in media, business, and academia has further cemented the Dutch reputation for excellent English proficiency.
English for Specific Purposes (ESP) emerged in the 1960s as a branch of English language teaching, tailored to the specific linguistic and professional needs of learners in fields like business, science, technology, medicine, law, manufacturing, and healthcare. ESP was a response to the growing need for precise communication skills in specialized fields.
The late 20th century saw the inclusion of cultural awareness in Business English curricula. Learners were taught how to navigate cultural differences, adapt to diverse business practices, and approach negotiations with sensitivity. Role-plays, simulations, and interactive discussions became standard features of these programs.
English cemented its role as the global business language by the mid-20th century, driven by post-World War II globalization and the spread of multinational organizations. Early courses focused on practical skills like writing formal correspondence, negotiating terms, and handling trade documentation.
The term blended learning first came into use in the late 1990s and early 2000s. It emerged when educational institutions, companies and organizations began integrating online and digital learning components into traditional in-classroom instruction.
Blended learning is a “best of both worlds” scenario, combining traditional, face-to-face instruction with digital tools and online resources, creating a rich, flexible learning experience that reimagines “homework.” This approach allows learners to independently practice language skills through interactive exercises, videos, apps, etc. while enjoying the advantages of in person training.
In 21st-century Europe, Business English has become a cornerstone of professional success, driven by the region’s diverse linguistic landscape and interconnected economies. As English solidifies its position as the common language for cross-border trade, collaboration, and diplomacy, demand for Business English training has grown, especially among professionals in industries like finance, technology, and manufacturing.
European businesses increasingly prioritize employees’ proficiency in English in order to maintain competitiveness in global markets. Additionally, the rise of remote work and international partnerships has heightened the need for clear and effective communication in English.
Business English courses in Europe now emphasize not only language fluency, but also cultural sensitivity, soft skills, and industry-specific terminology, thus ensuring that learners are prepared to navigate complex international business environments. Customized In Company courses allow businesses to train teams with the exact content and skills they need. Where there’s not a need for group training, HR departments and managers often refer employees for company-paid, private training.
According to the 2024 edition of the EF English Proficiency Index, the Netherlands has retained the top spot for the sixth consecutive year, indicating the highest proficiency in English as a second language among non-native speaking countries.
The digital revolution transformed Business English training. E-learning platforms, virtual classrooms, and language apps now make education accessible to professionals worldwide. Zoom and Google Meet enable online programs, while AI-driven apps like Grammarly and EnglishCentral’s VRT Voice Recognition Technology provide real-time feedback.
Today’s business English courses are often highly personalized, beginning with a detailed needs assessment. Training programs at institutions like The English Center start with a free online intake appointment and focus on the specific requirements of learners, tailoring content to industries, roles, and proficiency levels. Blended learning, which combines in-person sessions with digital tools, has become a preferred approach.
One-on-one training remains a cornerstone of effective Business English instruction. This approach offers several advantages:
For business professionals, personalized training ensures that their learning aligns directly with their job requirements, such as preparing for a high-stakes presentation or honing negotiation skills. This targeted approach fosters confidence and competence in real-world scenarios.
Prior to the Covid pandemic, remote training was widely available, but was often seen as an inferior alternative to in person training. For the most part, it was associated with big platforms offering uninspiring, pre-packaged, low quality content.
But with the arrival of lockdowns, many learners turned to online lessons with emergent platforms such as Zoom. And many of them have never gone back! The advantages of online learning became clear: convenience, savings (of cost and time). Not to mention avoiding weather and traffic issues.
As the pandemic receded and lockdowns were lifted, many learners returned to the classroom, hungry for human to human contact. But others chose to stay online, having found that the plusses of online outweighed the negatives.
By 2024, with the pandemic thoroughly in the rear view mirror, we see another trend emerging: hybrid courses. In this model, clients choose a mix of online and in person course hours, enabling them to enjoy the human connectedness of in person training combined with the convenience and savings of an online course.
Native-speaker trainers bring invaluable skills to Business English course training, particularly for professionals who need to communicate effectively in spoken English. Key benefits include:
The move from written to spoken English has been one of the most significant developments in Business English training. In the past, courses primarily addressed the ability to write emails, reports, and contracts. Today, however, professionals must “produce” English fluently and clearly to be understood, persuasive, and socially appropriate in business interactions.
For learners and educators:
The evolution of Business English courses mirrors the shifting needs of the global business landscape. From basic trade communication to advanced, tech-driven programs that incorporate cultural intelligence, personalized instruction, and spoken fluency, business English has become an essential tool for professionals worldwide.
At The English Center, we deliver quality 1:1 training with native-speaker expertise. We believe that, as the trend toward spoken communication continues, personalized training will remain invaluable, helping professionals not just “know” the language but use it effectively and appropriately with real people in real business environments. Ultimately, business communication is a human art.
Author: Brenda de Jong-Pauley, Director, The English Center
Editor: K. Finlayson
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